· Mike Chittenden utilizes Response-Generating Marketing that focuses on potential buyers and what they really want! Unlike most Realtors that run “image” advertisements that focus on themselves and how great they are.

· Home buyers use the Internet to search for a home more than any other media.

· Home buyers say the two most important features are photos and detailed descriptions.

· Buyers are nearly 9 times more likely to find the home they purchase online rather than in the newspaper.*  Los Angeles Times newspaper ceased the publication of their weekly Real Estate section on July 30, 2008, born more than a century ago.  "Real estate advertisers during this downturn are going to be trying the web, some of them for the first time, and once they do they won't come back", said Colby Atwood, President for Borrell Associates, a media research and consulting firm.   There has been a drop-off of real estate advertising spending in print publications, owing to this housing downturn and this shift to on-line media, which can be "more efficient, more trackable and offer a better return on investment"